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February 29, 2016

Back in 2009, McKinsey came out with a key insight for marketers – death to the sales funnel and the rise of the consumer decision journey (2009 McKinsey Article).  After years of observing and validating this shift as a researcher and consultant, I am excited to see t...

January 20, 2016

 

As we are immersed in the new Star Wars movie, it seems fitting to look at some of the new tech trends for 2016 and wonder how they would work in a Star Wars reality.

  1. Algorithmic Personality Detection – Harnessing personal data –websites visited, images posted, soc...

January 20, 2016

According to a recent study by the University of Melbourne, taking a 40 second break to look at nature drives increased attention levels after the break. By using a behavioral measure of Sustained Attention to a Response Task (SART), the researchers tested 150 subjects...

January 20, 2016

 

Well, we have been around for years in different forms.  Kristin Sharp Anderson and I started our working relationship at Delta Airlines in the late 90’s.  Back then, we worked together to use research to manage many of Delta Air Lines’ onboard products.

Kristin w...

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