February 29, 2016

Back in 2009, McKinsey came out with a key insight for marketers – death to the sales funnel and the rise of the consumer decision journey (2009 McKinsey Article).  After years of observing and validating this shift as a researcher and consultant, I am excited to see t...

January 20, 2016

According to a recent study by the University of Melbourne, taking a 40 second break to look at nature drives increased attention levels after the break. By using a behavioral measure of Sustained Attention to a Response Task (SART), the researchers tested 150 subjects...

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