Inspire your marketing strategy and execution decisions with an authentic, creative narrative that captures current and future-state interactions between your customers and your brand, defining the relationship on functional and emotional levels.
Buzz words: VoC, verified imagery, emotional connections, interpersonal qualities, influencers
Engage your customers with messaging and language that drives sales by speaking directly with your customer to understand purchase drivers and delivers them in a relevant manner
Buzz words: articulated message, message relevancy, POP (Point-of-Purchase) in retail, B2B sales sheets, online CTA (Call-to-Action)
Innovation and Product Development
Create platforms for innovation based on deep understanding of your customer's needs, extended benefits, and future state possibilites
Buzz words: ideation, concept testing, lean innovation, design thinking
Capture your customer's ideas and perceptions quickly and affordably to drive informed decision-making for many marketing activities. Stop guessing at what could work.
Buzz words: customer-voice, social scraping, big data/insights matrix, relevance/acceptance/motivation quotient
Customer Purchase Journey
Drive growth, loyalty and experience sharing by utilizing mapped customer purchase journeys to enhance the moments of truth your customers experience with your products or services
Buzz words: consumer purchase journey, ZMOT, brand evangelist, accumulated impressions, customer experience
Branding and Positioning
Create brand enthusiasts by truly understanding and supporting your brand's connections with your customers and their perceptions of the marketplace
Buzz words: brand differentiators, unique positoining via white space, equity sets, attitudinal segmentation, value proposition
Marketing Research and Strategy in Atlanta, GA
Great to work with...
Canvas Research is a great firm to work with. Shelli and Kristin partnered with us every step of the way to achieve our market research objectives. They were thorough. responsive and worked diligently to meet our deadlines. The results of the project were also very helpful and detailed, with many of our questions being answered. I would not hesitate to use Canvas in the future, and highly recommend them for any market research needs!
--Marketing Manager, Financial Services
Incorporating what we've learned...
Canvas Research conducted a comprehensive analysis of our position in the industry, and within our target audience. The results of their study were based on in-depth qualitative interviews and quantitative web-based surveys of key decision makers. We will be incorporating what we’ve learned into our marketing efforts, selling approach and overall company messaging/positioning.
-- CMO, Transportation
They didn't just deliver data...
I recently worked with Canvas on a small research project. One of the reasons I used them was that I needed someone who could do research but also had a strategic lens and they are a good balance of both. They didn’t just deliver data back to me like some research companies do. They took it a step further to develop the insight and learnings from the data and package it up in a meaningful way so I could easily communicate it and share it. They were flexible and responsive and a pleasure to work with.
-- Brand Manager, Hospitality