MANAGING PARTNERS

Kristin Sharp Anderson / Managing Partner

Kristin Sharp Anderson brings strong qualitative and quantitative analytical expertise and a wealth of applied experience in research methodologies and statistical analyses to the industry.  She has over twenty years of experience in providing marketing, marketing research and consultative services on both the client and supplier sides of the business. Her previous background includes senior roles at a number of respected marketing, marketing research, and Fortune 500 companies in Atlanta, Georgia: Manager of Marketing Research and Customer Insights at Delta Air Lines, Inc., Project Director at Interactive Research, Inc., and Project Manager for The Marketing Workshop, Inc.

 

While at Delta Air Lines, Anderson was an honored nominee of the Chairman’s Club which recognized superior performance for the top 100 employees. She was instrumental in the marketing research and development for over thirty-five potential new product launches, service enhancements, and program developments. For three years, Kristin served as the Delta Air Lines delegate for the competitive Syndicated Marketing Research Council which included more than twenty unique airlines worldwide.

 

In 2012, Kristin became a Founder and Managing Partner of Canvas Research, a research technology and strategy firm in Atlanta, GA.  Canvas was created to develop and deploy a proprietary research engine to deliver deep insights and provide the partners a flexible tool for research and strategy projects.  She also operates PathWerk, a sister company focusing Canvas’ skills in the home improvement industry.

 

Kristin has undergone extensive Moderator training at the well respected Burke Institute.  Anderson holds a B.S. in Business Administration from Louisiana State University.

Shelli Keagle / Managing Partner

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Shelli Keagle brings to her clients more than 20 years’ experience in all facets of marketing strategy and project management, as well as a strong passion for learning their unique business models and helping them to reach their full potential. Shelli began her marketing career with Delta Air Lines, where she held a number of roles in Consumer Marketing management focused on strategic planning, brand management, operational implementation of marketing plans, and transformational product redesign and project management.

 
Shelli then joined Atlanta-based (r)evolution, a boutique consulting firm focused on assisting Fortune 500 firms with brand positioning, new product innovation, segmentation strategy, and the relevant applications of customer voice through touch-point analysis. During her time with (r)evolution, Shelli successfully led hundreds of executive, staff and customer interviews as part of the discovery process for her projects, then worked through the quantitative research to arrive at actionable client recommendations. Shelli added to her considerable strategic marketing background through contract roles with Philips Design (a Division of Philips Lighting), and Zigila, a Dutch firm specializing in product naming.

In 2012, Shelli became a Co-Founder and Managing Partner of Canvas Research, a research technology and strategy firm based in Atlanta. Canvas was created to develop and deploy a proprietary research engine to deliver deeper insights and provide the partners with a flexible tool for research and strategy projects. She also operates PathWerk, a sister company focusing Canvas’ skills in the home improvement industry.

Shelli holds a Masters in Business Administration from the University of Georgia’s Terry College of Business, where she was valedictorian of her class. She received her Bachelor of Science in Management from Clemson University and completed additional undergraduate work in Accounting from Furman University.