As we are immersed in the new Star Wars movie, it seems fitting to look at some of the new tech trends for 2016 and wonder how they would work in a Star Wars reality. Algorithmic Personality Detection – Harnessing personal data –websites visited, images posted, social media comments, even your GPA to predict habits and choices. Could this have predicted that Anakin would convert to the Dark Side before it happened? Luke… you should have known I was your father. Bots – Handy

According to a recent study by the University of Melbourne, taking a 40 second break to look at nature drives increased attention levels after the break. By using a behavioral measure of Sustained Attention to a Response Task (SART), the researchers tested 150 subjects performing specific keystrokes and measured their attention and accuracy completing the task. They captured their SART scores before and after a short 40 second break. During the break, the control group looked

Kristin worked in the Marketing Research Department and I worked in Product Development. We transitioned to consulting at (r)evolution and worked together on a variety of projects from Credit Scores to Pet Food, Shipping Companies to Dandruff Shampoo and some Chicken Sandwiches along the way! Again, we used research to uncover the insights needed to drive decisions, shape products, and form messaging and marketing strategy for our clients. Today we are on our own. Canvas